China's top brands could be on the road to becoming global household names after the launch of the
4.5 trillion U.S. dollars China-ASEAN Free Trade Area (CAFTA) market, the world's largest free trade
zone, according to trade experts.

Despite the country being an economic powerhouse, few of its big companies have ever made a
major impact on the world stage.

But if they dominate the 1.9 billion-population CAFTA, Chinese companies could build a platform from
which to attack European and North American markets.

China will have made the switch from being a developing country exporting cheap goods to finally
making a success of globalization.

Zhang Tianbing, founder of international management consultants AT Kearney's China Research
Center in Shanghai, said China companies could move from being regional to global players.

"Chinese companies have never successfully taken advantage of globalization and this could be one of
the opportunities presented by the free trade area," he said.

"If they establish dominant market positions in the region they could move on to do the same in
Europe and North America. It would be a major stage in the evolution of the economy."

The China-ASEAN Free Trade Area came into being on Jan 1 with 90 percent of goods set to be
tariff-free between China and Indonesia, the Philippines, Thailand, Singapore, Malaysia and Brunei.

Li Shunde, chairman of Guangyuan Tian Mei Jewelry Co, based in Guangyuan in Sichuan province, is
one entrepreneur who sees the CAFTA area as a platform on which to eventually attack world
markets.

"I see the ASEAN market as the first stop on the way to selling in international markets. The free
trade area with its zero-tariff policy is a major opportunity for us," she said.

China's largest private car manufacturer Geely is another that expects to benefit from the free trade
area.

Yu Xueliang, vice-president of Geely, has confirmed he has had discussions about setting up car
manufacturing facilities in Indonesia, where it already has an assembly plant.

"Indonesia doesn't have an indigenous carmaker and the total number of vehicles produced there is
just around 600,000 a year. The country has a big population and plenty of potential, however," said
Yu.

"We are going to extend the scale of the plant and expand other operations there in alliance with
other companies," Yu said.

Indonesia is one country to voice concerns about China using the free trade area as a dumping
ground for cheap goods it cannot now sell to western markets because of the economic crisis.

Indonesian President Susilo Bambang Yudhoyono was still coming under pressure from his own
parliament to ask for a delay in the implementation of CAFTA - even after the launch date - to protect
the country's footwear, textile and food beverage industries.

Ignatius Lim, commercial counselor at the Singapore embassy in Beijing, said Indonesia's reaction was
understandable.

"Officials there need to protect domestic factories so as to maintain people's living conditions. Under
such an economic situation, even developed countries tend to protect themselves by initiating anti-
dumping and other measures," he said.

Zhang Yunling, director of the Institute of Asia-Pacific Studies at the China Academy of Social
Sciences, said far from being a negative influence, China could prove to be the engine of growth in
the region.

"Although some countries have voiced their worries, ASEAN should take advantage of the speed of
China's growth," he said.

Zhang at AT Kearney insisted China was unlikely to assert as much power as the United States does in
the North American Free Trade Agreement, one of the largest other free trade areas along with the
European Union.

He believes it could be Chinese manufacturing under threat from imports from other Southeast Asian
nations where production costs are lower.

"Chinese manufacturers are no longer the lowest cost producers anymore. What you will see is a lot
of Chinese companies setting up production facilities in places like Thailand and Indonesia and
exporting goods to China. This will have the effect of Chinese manufacturing moving to cheaper
places in western China," he said.

One company planning to do this is Haier. It already manufactures refrigerators in Prachinburi province
in Thailand, its first factory in Southeast Asia.

It intends to take advantage of zero tariffs to import some fridge models back into China.

Wu Yong, general manager of Haier Electric (Thailand), said the products could have a competitive
edge in the Chinese market.

"The founding of the FTA will give more momentum to China and ASEAN enterprises to expand their
business in each other's market," he said.

Xu Ningning, deputy secretary general of the China-A